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POOL :: Will Effective PR Change Nigeria ?
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I am a strong believer in the virtues of education and its unparalleled capacity to broaden minds, create opportunities and leverage social and economic barriers. I am also of the firm conviction that anyone who genuinely passed through the four walls of a university has an enhanced capacity for a logical and analytic approach to problem solving,
28 2010  Salisu Suleiman Read more
Nigeria is blessed to have a president that has good education. That is taken for granted in other places but in Nigeria, that the president holds a doctorate degree is a matter for celebration particularly as he is the second president to have the benefit of university education.
22 2010 Biodun Oduwole Read more
In line with its partnership with the Nigeria Society for the Blind (NSB), members of the Public Relations Consultants Association of Nigeria (PRCAN) participated in the five-kilometre walk to mark the White Cane Day at the weekend.
20 2010 PR Nigeria Read more
In social marketing, rebranding entails using an integrated marketing communication approach to change the perception of a public or a targeted audience about an existing product or service with which they are associated or have had dealings with
12 2010 Ibrahim Mohammed Read more
The best story tellers for news media could be found among public relations practitioners who are creative in generating newsworthiness from events and statements that could even be inconsequential or belated.
10 2010  Yushau Shuaib Read more
World Press Freedom Day is celebrated every year on 3 May worldwide. It is an opportunity to celebrate the fundamental principles of press freedom; to evaluate press freedom, to defend the media from attacks on their independence and to pay tribute to journalists who have lost their lives in the line of duty. The United Nations General Assembly proclaimed World... 04 2010 Emeka Oparah Read more
Since the registration of Subscriber Identification Module (popularly known as sim cards) commenced on May 1st, the media have been awash with commentaries, sometimes not as informative as should be, on how the registration works, why it was introduced, where to access it and who will be affected.
01 2010  Read more
While member firms of the Public Relations Consultants Association of Nigeria (PRCAN) took turns in the limelight as they emerged winners in the PR Golden Eagle Awards in Lagos , the Vice President of African Public Relations Association (APRA), Peter Mutie has been appointed CEO of Kenya Film Commission.
30 2010 PRNigeria Read more
Public Relations professionals in Africa have been urged to educate the international community about true position in the continent and court global media for better reports that would encourage FDIs into the continent.
The Managing Director, PR Plus Consulting Limited and vice chairman of the Lagos state chapter of the Nigerian Institute of Public Relations, Mr. Kunle Ogedengbe made the call,... 25 2010  Read more
The fire seems to be going out of this vibrant platform (Naijapolitics) for the articulation of one of our national passions, politics, by scores of Nigerians outside the shores of the country. A similar number, if not more, back home are also members. These are in addition to countless non-Nigerians who are interested in Nigeria and the perspectives of its... 20 2010  Read more
Social media are not intended for you to syndicate your corporate message. Social media are here to facilitate open and honest dialogue with other individuals. If you are not open and honest, no one will want to engage with you, just as in nondigital life. When using social media to promote your business, avoid making the following mistakes:
1. Believing that... 18 2010 C. Edward Brice Read more
In most newsrooms, the joke would have been obvious. It was April Fools’ Day last year, and Politico’s top two editors sent an e-mail message to their staff advising of a new 5 a.m. start time for all reporters.
“These pre-sunrise hours are often the best time to reach top officials or their aides,” the editors wrote, adding that reporters should... 17 2010 Jeremy W. Peters Read more
The Minister of Information and Communications, Prof. Dora Akunyili, has expressed her gladness over the resolve of the Nigerian Institute of Public Relations (NIPR) to partnering with the Nigerian Police Force and the Independent National Electoral Commission (INEC) towards the achievement of a credible election in 2011.
The Minister stated this on Tuesday when the Executive Members of the Nigerian Institute... 17 2010 Read more
In a world where small businesses with corporate blogs receive 55 percent more traffic than small businesses that don't blog, companies should be taking note on how to improve their blog, attract more readers and get more results.
But still, a lot of companies with corporate blogs seem to be bogged down in uniformed policies and simply aren't thinking outside the... 15 2010 Erica Swallow Read more
I’ve been on the Mo Ibrahim Governance for Development in Africa (GDIA) Fellowship at the University of London for the past two months, but, trust me, I’ve kept a close tab on events in Nigeria. As I was putting finishing touches to my research, news broke that President Goodluck Jonathan had reversed his decision to withdraw Nigeria from international football... 14 2010 Simon Kolawole Read more
The consulting arm of the public relations profession, the Public Relations Consultants Association of Nigeria (PRCAN) has risen in support of the move by the Anambra State chapter of the Nigerian Institute of Public Relations (NIPR) to enforce professional standards in the state.
PRCAN, in a statement in Lagos, stated that the Anambra State Chapter’s call on all public relations officers... 10 2010 Read more
With college graduates flooding a still challenging job market, I couldn’t help but reminisce about my early days as a fresh-faced, energetic PR coordinator for a large national agency based in Boston. Those were the days! It’s both astonishing and amusing to realize how much PR tactics have changed since then. I remember spending countless, neck-kinking hours reading the broadsheets... 08 2010 Crystal Macaulay Read more
Far from being a distraction, social networking can drive productivity, customer service, and profits, users say. Many executives may remain sceptical that the use of social media in the workplace is anything other than a distraction from the work at hand. But companies that forbid or severely restrict the modern communications technologies may miss out on assorted opportunities.
To assess the... 07 2010 David McCann Read more
Web sites that scream for attention with useless images and self indulgent content will elicit little but impatience and skepticism
The needs of the organization are great, and the larger and older the organization gets, the greater those needs become. The problem is that the internal needs of the organization rarely match the needs of customers.
Organizations grow strong because they've done... 06 2010 Gerry McGovern Read more
As a small business owner, you know the importance of blogging. You also know how important it is to get coverage from other blogs. But getting blog coverage means knowing how to pitch. It’s about making your email to that blogger stand out and make them want to hit the Reply button instead of just directing you to trash. And... 02 2010 Lisa Barone Read moreIt is a new dawn for the Public Relations Consultants Association of Nigeria (PRCAN) as Dr Phil Osagie has emerged President to step into the shoes of Mr Nn’emeka Maduegbuna who had led the professional association in the last eight years.
Also elected during the recent Annual General Meeting in Lagos were Mr Chido Nwakanma, Vice President; Mr John Ehiguese, Hon... 22 2010  Read moreThe 7 deadly sins of PR (2010 edition)By Michael SnyderIn a lightning-fast, 24-hour information cycle, organizations must avoid these common pitfallsA few months ago, a prominent executive—someone who should have known better—asked me: “What is it exactly that you do?” Having been asked this question hundreds of times over the past quarter century, I replied: “Just like a company’s brand... 19 2010 Michael Snyder Read more10 ways to get quoted in the media - By Barbara Horwitz-BennettFollow these tips to help your client or source land good coverage You've suavely managed to score a media interview for one of your experts, but so have a number of your competitors. How do you ensure that your source is quoted prominently in the final published article?
17 2010 Barbara Horwitz-Bennett Read moreBe a better interviewer in 14 stepsBy Michael Sebastian michaels@ragan.comRediscover the art of interviewing and watch your writing improveInterviewing is among the most basic of communication skills—it’s simply a conversation, right? The short answer is yes, but it’s so much more.Interviewing is one of the most important elements of strong journalistic writing.
16 2010 Michael Sebastian Read more
PR in Nigeria
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There is a purpose for the emergence of every profession in any given society and environment. So also is the public relations practice in Nigeria, which started before the country’s independence. The practice o...
The Nigerian Institute of Public Relations Public Relations Practitioners Decree No. 16 of 1990 empowers the Council of the Nigerian Institute of Public Relations to determine what standards of knowledge and skills ar...
The moderators and columnists for the PRNigeria forum are accomplished communicators from the academia, public and private sectors of the economy. They ...
With more than 100 hundred news magazines and newspapers in Nigeria, the following are amongst the very popular print media that available online.
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It is said that as the human society becomes more complex and diversified, the professions of man become more specialised. In most developed societies, there are alliances of people of specialised occupation and profe...
Public Relations Consultants/Agencies
The PR and Communications consultants and agencies in Nigeria listed here were recommended by members of PRNigeria Forum. There are man...
Professionals in Nigeria belong not only to some international professional bodies optionally, they also belong compulsorily to the local professional body known as the Nigerian Institute of Public Relations (NIP...
The first known affiliate of Nigerian Institute of Public Relations is the Public Relations Consultancy Association (PRCAN), which was established and inaugurated in 1984 by Major General Tunde Idiagbon, the then Chie...
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@MarkRaganCEO. Always impressed with contributions of Ragan resources to PR practice